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Brand DNA Workbook

$87.00 $127.00

Your brand, locked in writing.

The Brand DNA Workbook is a guided PDF that takes founders from scattered messaging to a complete brand identity system — covering everything from your core positioning and POV to content pillars, channel behaviour, and a decision filter you'll use every time something ships.

Two parts. Twelve modules. One document that answers almost every brand question you've been carrying in your head.

Your brand, locked in writing.

The Brand DNA Workbook is a guided PDF that takes founders from scattered messaging to a complete brand identity system — covering everything from your core positioning and POV to content pillars, channel behaviour, and a decision filter you'll use every time something ships.

Two parts. Twelve modules. One document that answers almost every brand question you've been carrying in your head.

Main Character Marketing✦ Your Brand. In Writing. Finally.✦ Identity Locked. Guesswork Gone.✦ We Built It So You Don't Have To✦ Always Founder First✦ No More Winging It✦ The Document Your Brand Has Been Missing✦ Built By Founders, For Founders✦ We Don't Do Average Here✦ Main Character Marketing✦ Your Brand. In Writing. Finally.✦ Identity Locked. Guesswork Gone.✦ We Built It So You Don't Have To✦ Always Founder First✦ No More Winging It✦ The Document Your Brand Has Been Missing✦ Built By Founders, For Founders✦ We Don't Do Average Here✦
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Brand DNA Workbook

✦ Brand Strategy Guide

Brand DNA Workbook

Your brand, locked in writing. A guided workbook that takes founders from scattered messaging to a complete brand identity system — covering positioning, POV, content pillars, and a decision filter you'll use every time something ships.

Instant access Guided PDF Built for founders
CA$127 CA$87 one-time · instant download
What's included +
A guided brand identity workbook built to take you from scattered to structured — covering everything from your core positioning and voice to content strategy and how your brand shows up in the world.
Licensing & use +
For personal use only. One licence per purchaser. Not for resale, duplication, redistribution, or sharing. Questions? hello@tnthhouse.com
Delivery +
Your download link arrives immediately after purchase. Open it, fill it in, and finally have a brand document you can actually use and hand off.
✦   ✦   ✦
SKU — TN-GU-001In stock · digital

✦ What's inside

Built to make your
brand undeniable.

01 ✦

Brand Foundation

Lock in the core of who you are, what you do, and who you do it for. The base everything else builds on.

02 ✦

Problem Statement

Articulate the exact problem your brand solves — in language your audience actually uses.

03 ✦

POV Development

Define the perspective that makes your brand distinct. The thing only you could say.

04 ✦

Brand Personality + Tone

Name the traits, the tone, and the values that shape every piece of content you create.

05 ✦

Competitive Positioning

Understand exactly where you sit in the market and why that's your advantage, not a gap.

06 ✦

Content Pillars + Channel Behavior

Map your content pillars, formats, and how your brand shows up differently across every platform.

✦ This workbook is for you if

✦

You've been winging your brand and it's starting to cost you

✦

Your messaging is inconsistent across platforms and you don't know why

✦

You've tried to nail your brand before but never finished it

✦

You're ready to hand something off to a designer, VA, or collaborator and need it documented

✦ This is NOT for you if

✦

You're looking for a logo or visual identity kit

✦

You want someone to do it for you

✦

You already have a documented brand strategy you're actively using

✦

You're not ready to do the thinking — this workbook will push you

How it works

From purchase to brand clarity
in three steps. 📋

✦

Step 01

Purchase + Receive

Your download link arrives immediately after checkout. Open it in any PDF reader and you're ready to go.

✦

Step 02

Work Through It

Follow the guided prompts module by module. Fill it in honestly — that's where the clarity comes from.

✦

Step 03

Use It Everywhere

Your completed workbook becomes the source of truth for every caption, campaign, and conversation about your brand.

Reviews

The rumours are true.

Be the first to leave a review.
Purchased this workbook? We'd genuinely love to hear how it went.

✦

Good
questions!

Is this a template or a workbook?+
Both, in the best way. It's a guided PDF with prompts, examples, and structure — you fill it in with your actual brand information. By the end you have a complete, working brand document, not just a pretty template.
How long will it take to complete?+
Most founders complete it in 2 to 4 focused hours. You can work through it in one sitting or across a few sessions — it's designed to meet you where you are.
My brand is new. Is this still for me?+
Yes — this is actually the best time to do it. Building your brand identity before you go deep on content means everything you create has a foundation. No retrofitting required.
Can I use this for a client's brand?+
This workbook is licensed for personal use only — meaning your own brand. It's not for use on behalf of clients, in agency work, or as part of a service you're selling to others.
What if I need help after purchasing?+
We've got you. Email hello@tnthhouse.com — we're founders too, we actually reply. Within 48 hours, always.

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✦ ✦ ✦

Your brand is ready for

takeoff.

The Brand DNA Workbook is everything you need to stop winging it and start showing up with intention — documented, structured, and finally yours.

starting at

CA$127
CA$87

one-time · instant access

✦ your brand starts here